888 expands its collaboration with SI Sportsbook in Virginia

888 expands its collaboration with SI Sportsbook in Virginia

Online betting and gaming firm 888 launches its collaborative effort with Sports Illustrated’s Sportsbook in Virginia, further expanding its presence in the US. 

Having previously debuted the sportsbook in Colorado in September 2021, 888 is aiming to offer a ‘unique proposition’ to Virginia sports fans, combining 888’s proprietary technology alongside SI’s noticeable brand. 

Purpose built for the US market, the SI Sportsbook offers a range of wagering opportunities which includes enhanced play-in markets powered by official data from sports leagues such as the NFL, NBA, MLB, NHL, NASCAR and the English Premier League. 

Howard Mittman, President of 888 US, commented: “We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners. 

“With its growing base of sports betting fans, we believe that Virginia will play a significant role in the continued development of SI Sportsbook over the coming months.”

As part of the launch, 888 has partnered with Virginia-based company Virtual Entertainment Partners LLC, a Small, Woman and Minority-owned company which alongside 888, aims to make contributions to minority communities across the state to drive value, opportunity and diversity. 

Furthermore, 888 plans to expand its in-house SI Sportsbook to further states in the coming months, continuing to integrate tools and feeds to SI’s digital content. 

Mittman concluded: “Expanding further in the US market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.”

Author: Ava Harvey