Bally’s links with Raw to launch titles via Gamesys

Raw iGaming and Gamesys, part of Bally

Raw iGaming and Gamesys, part of Bally's, have joined forces in an agreement that will see the operator gain access to the former’s games.

Raw iGaming and Gamesys, which forms part of the Bally’s group, have joined forces in an agreement that will see the operator gain access to the former’s games, which are powered by its SuperSlice and SuperTracks engines.

As part of the deal, Bally’s will launch Raw’s games to its B2C brands including Virgin Games, Jackpotjoy, Bally Bet, Rainbow Riches Casino and Vera & John. 

“This is an amazing opportunity for Raw to distribute its innovative Super-branded games to one of the premier operators in igaming,” explained Tom Wood, CEO of Raw iGaming.

“Gamesys has an incredible track record with deep experience and working closely with its teams will help us learn and perfect our new gaming products.”

The partnership sees Bally’s become the first operator in the world to launch SuperSlice and SuperTracks games to players.

Nick Wright, SVP of Business Development and Interactive at Bally’s Corporation, added: “We are excited to welcome Raw iGaming to our Engage Exclusives programme and support the studio in launching these new and exciting formats across our sites.

“We believe Raw’s SuperSlice and SuperTracks games offer our players something completely fresh and innovative, and we’re proud to be first bringing this new gameplay to market.”

The agreement with Gamesys follows on from Raw’s acquisition of Leander Games which saw the supplier launch its SuperSlice games across regulated markets, utilising Leander’s customer base across Europe and South America, along with the introduction of a new aggregation business. 

Moreover, Raw stated that, following the purchase, the company aims to focus on developing entertainment technologies with the Leander Games platform, live in 13 regulated markets, said to “play a big part” in distributing and expanding Raw’s product offering.

Author: Ava Harvey