BetitRight links-up with ComeOn to integrate content

BetitRight has linked with ComeOn which will see the former’s services introduced to the Swedish operator.

BetitRight has linked with ComeOn which will see the former’s services introduced to the Swedish operator.

BetitRight, as part of its joint venture with Spotlight Sports, has linked-up with ComeOn in a deal that will see the former’s services introduced to the Swedish operator. 

BetitRight’s service is said to be designed to enhance betting experiences with bet-prompts across all the major leagues, both pre-event and in-play. Moreover, the analytical capability of BetitRight allows ComeOn customers to utilise data to aid them “bet better”.

“We’re delighted to be integrating Superfeed In-play from Spotlight Sports,” explained Billy Cook, Director of Sportsbook at ComeOn.

“The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space. 

“Spotlight Sports’ ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.‘’

The service is said to be available in multiple languages and, as a first for BetitRight, will be delivered in Swedish. 

ComeOn has introduced the in-play service for over 50 football markets, with 10-25 prompts generated each match. BetitRight identifies new in-play features that help more sports fans enjoy sports betting. 

Henry Newman, Sporting Risk Co-Founder, noted: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group. 

“We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”

Author: Ava Harvey