BetPlay partnership swells Kalamba’s Colombian presence

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Kalamba Games has deepened its presence across Latin American markets after the igaming supplier struck a Colombia-based partnership with BetPlay.

Under the terms of the alliance, the sports betting and online casino operator will gain an array of titles in what has been praised as a “significant opportunity” to maintain an upwards trajectory.

Germán Segura, General Manager of Corredor Empresarial, noted: “Ensuring we have the best and latest content for our players remains a focus for us in driving ourselves forward. 

“Kalamba’s slots and promotional tools are a valuable addition to our casino offering and we’re thoroughly looking forward to working with them and building on this announcement.”    

Under the terms of the partnership, Kalamba will take a total of 17 games from its library of slot content that has been certified for the LatAm market, including titles such as Caribbean Anne, Ducks Till Dawn and a selection of the Joker series.

The delivery, via Pariplay‘s Fusion aggregation platform, will also see BetPlay and its customers benefit from Kalamba’s Bullseye branded player engagement toolset, which aims to enhance gameplay with features and promotions, including tournaments, leaderboards, jackpots and metagames. 

“This is a key partnership for us in a fast-moving and lucrative market,” commented Andrew Crosby, Chief Commercial Officer at Kalamba Games. 

“BetPlay’s brand is front and centre in Colombia with its sponsoring of the country’s professional football league among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region.”

Author: Ava Harvey