Betway has reasserted a priority of “creating incredible gaming experiences” after the Super Group brand rolled-out a bespoke live studio alongside Pragmatic Play.
The agreement, which is lauded as a “major deal,” will deliver a dedicated blackjack studio that will be adorned with Betway branding throughout.
Anthony Werkman, CEO of Betway, said: “Creating incredible gaming experiences for our players is a priority for us, so launching a new dedicated live and immersive blackjack studio with Pragmatic Play is something we’re all excited about.
“The supplier has an incredible track record of delivering unmatched bespoke studios and we’re very pleased to launch our Blackjack products with them.”
This latest addition marks a further expansion of the partnership between the two group’s, with Betway already offering the provider’s array of slots and live casino titles.
The dedicated studio deal gives further momentum to Pragmatic Play’s live casino offering, with this representing the latest link-up following Kindred’s Unibet, Mansion’s M88, and Stake.
“We’re very pleased to further strengthen our close relationship with Super Group and provide a dedicated live casino environment to Betway,” stated Yossi Barzely, Chief Business Development Officer at Pragmatic Play.
“Betway is a hugely recognisable brand in regulated markets all over the globe and this is a fantastic opportunity for us to further showcase it through a state-of-the-art Blackjack studio.”