BlueBet Holdings, through its wholly owned subsidiary BlueBet Louisiana, has gained entry to the Pelican State after securing a market access agreement with Rubico Acquisition.
The agreement with the owner of Louisiana Downs, a casino and horse racing track located in Bossier City, is for an initial ten-year term and will enable the operation of an online sportsbook within the region.
This agreement represents BlueBet’s third across the US, with the group asserting that it also remains in commercial discussions with skin holders in several other target states and is assessing up to ten further regions where sports betting is legal but not yet operational.
Following on from a skin agreement signed in Colorado earlier in the year which it expects to take live in the first quarter of next year, BlueBet anticipates fellow debuts in Iowa during 2022’s Q4 before commencing its Louisiana-based activities during Q2 2023.
Bill Richmond, BlueBet Chief Executive Officer, commented: “Louisiana is a sports mad state and we’re excited to partner with Louisiana Downs to bring bettors in Louisiana a unique mobile-first sports betting experience.
“This is our third market access agreement and continues our strong momentum in the US, and we’re confident that our capital light strategy is the right one to drive our long-term success in the US, an emerging global sports betting juggernaut.
“We look forward to continuing to demonstrate our technical capability, digital focus and experience in building and scaling sports betting platforms ahead of introducing our sportsbook-as-a-solution offering to the US market which will be a game changer for BlueBet.”
Louisiana entered the US’ mobile sports betting ecosystem earlier in the year, after the region’s Gaming Control Board confirmed that eligible operators could commence the activity from 8am on Friday 28 January.