Bragg Gaming gains home comforts following 888casino Ontario launch

Bragg Gaming has become the latest company to state its Ontario entry as it inks a distribution agreement with 888casino.

Bragg Gaming has become the latest company to state its Ontario entry as it inks a distribution agreement with 888casino.

Igaming technology and content provider Bragg Gaming has followed up on its Ontario entry with a distribution agreement alongside 888casino. 

The link-up, said to have gone through on the first day of the regulated market opening on April 4, includes games from Bragg’s exclusive portfolio, such as Egyptian Magic, the recent debut game from its in-house studio Atomic Slot Lab, and others picked specifically for the newly-regulated igaming space.

“We work closely with 888casino in a host of markets and we are pleased to now be able to do so in our home market too, which provides a significant opportunity for continued growth,” noted Chris Looney, Chief Commercial Officer at Bragg.

“Our team has done a fantastic job to build on our relationship with 888casino in several other global markets to secure this agreement for Ontario. The team at 888casino has a well-known global profile and offers a market-leading platform. We are very pleased to support their Ontario market launch efforts.”

Since receiving its supplier licence from the Alcohol and Gaming Commission of Ontario in early March 2022, Bragg stated that it has worked with local regulators to ensure the compliance of its technology and content, both, the company confirmed, have been given ‘full approval’.

Talya Benyamini, VP B2C Casino at 888, added: “We’re delighted to be working once again with Bragg, this time in its domestic market. We know they’ll allow us to provide our players in Ontario with content of the highest quality and we have no doubt that it will be received. 

“Ontario represents an attractive long-term growth opportunity for 888casino and having Bragg’s content available to us as we launch is a huge boost.”

The combined igaming and online sports betting market in Canada is estimated at over $2bn in 2022 according to H2 Gambling Capital. This includes Ontario, which is widely expected to become one of the largest igaming markets in North America.

Yesterday witnessed a “monumental day”, according to Martha Otton, iGaming Ontario’s Executive Director, that is said to establish the province as an “international leader in online gaming”.

The launch of the market will witness players across the region gain access to internet casino games and place sports bets on sites offered by operators that are fully registered and approved. 

Author: Ava Harvey