Buzz Bingo to ‘personalise player experiences’ via Future Anthem’s Amplifier

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Buzz Bingo and Future Anthem have linked-up to ‘personalise player experiences’ via the AI solutions provider’s Amplifier AI.

The deal will see Future Anthem deliver the Personalisation module of its Amplifier AI, the all-in-one product built to humanise behavioural data with AI in order to enable real-time personalisation in an aim to increase retention rates and improve commercial performance. 

“Buzz strives to offer the best player experiences possible and we’re always looking for new, innovative ways to improve our gaming products,” stated David Evans, Digital Operations Director at Buzz Bingo.

“Working with Future Anthem to leverage their predictive models which create personalised recommendations takes our site personalisation to the next level – we’re impressed with the outputs and results at this early stage.”

The also reaffirmed the benefits of personalisation in improving in-lobby game recommendations, and will also look to help Buzz Bingo, which offers an array of slots and casino games in addition to online bingo, optimise its game release pipeline.

Chris Conroy, Chief Data Officer at Future Anthem, added: “Buzz Bingo integrating the Personalisation module of Amplifier AI is another major endorsement of its capabilities. 

“We’re excited to help them develop their offering, recommendations, and player interaction to underline Buzz Bingo as a stand-out online gaming brand.”

Personalisation is one of three Amplifier AI modules casino operators and game studios can use from Future Anthem’s offering, alongside Customer Experience and Performance Optimisation.

Author: Ava Harvey