Caesars strikes Indianapolis Motor Speedway alliance

Caesars remains optimistic despite digital drawbacks causing Q1 losses

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Caesars Entertainment has aligned with the Indianapolis Motor Speedway in a partnership that sees the operator named as an official sports betting partner of the Indy 500 and IMS.

The agreement also sees the group become a sponsor for the remaining IMS races on the 2022 calendar, starting with the GMR Grand Prix on May 14, and includes the opening of an exclusive betting lounge.

“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the racing capital of the world,” said Indianapolis Motor Speedway President J Douglas Boles. “This is another reason to look forward to an epic and historic month of May at IMS.”

The alliance will see the Caesars Sportsbook receive access to IMS logos and marks, digital and social media assets, as well as a variety of exclusive VIP speedway experiences for its users at IMS available through the Caesars Rewards loyalty program.

Furthermore, the Caesars Sportsbook Lounge at Pagoda Plaza will greet spectators on practice and race days during the current month,

“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” added Eric Hession, Co-President of Caesars Digital. 

“Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. 

“This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”

Caesars recently bolstered its footprint in the Hoosier State through a $39m investment to expand the casino gaming floor of Harrah’s Hoosier Park.

This followed the completion of a $33.7m enhancement and expansion to Horseshoe Indianapolis that brought the addition of 25,000 square feet of new gaming space, including a live World Series of Poker Room with 20 tables. The company also boasts Horseshoe Hammond within the state.

Author: Ava Harvey