Design Works Gaming discloses ‘wide-reaching’ 888 alliance

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Design Works Gaming has lauded the addition “one of the world’s leading online casino brands” to its distribution network after teaming-up with 888’s igaming entity.

888casino, which joins an array of brands in the DWG roster, is to initially launch the portfolio of content across the UK in the the first step of a broader roll-out in other regulated active markets, including the US.

“Adding 888 to our roster further validates DWG’s games as some of the highest performing in the industry,” commented Troy Zurawski, Chief Executive Officer of DWG.

“It’s rare to find a team of people who prioritise precision and quality of content the way they do, so this partnership couldn’t be a better match for us. We’re looking forward to what we can glean from their unique business strategies to bring the best to 888 players.”

Under the terms of the partnership, 888casino is to integrate “five top-performing DWG titles,” including Armadillo Artie Gone Wild and Double Fancy 7s, with several rolling out over the coming months. The content is delivered via Light & Wonder’s OpenGaming platform.

Talya Benyamini, VP B2C Casino at 888casino, added: “We are so excited to partner with Design Works Gaming to continue to enhance the experience and product offer for our players. 

“Content leadership is critical for our business, and we can’t wait to bring the incredible DWG content to our main markets around the world.”

Last week, 888 completed the divestment of its entire B2C and B2B bingo businesses to Saphalata Holdings, a member of the Broadway Gaming group.

The transaction, which was initially detailed in December 2021, was for a total cash consideration of $45.25m (£37.4m), with $43.25m payable on completion and a further $2m unconditionally due in one year.

This followed the operator reaffirming strong confidence in its operations moving forward after closing the purchase $730m of William Hill International that was first documented in September 2021.

Author: Ava Harvey