EGT Interactive completes rebrand to become Amusnet Interactive

EGT Interactive will now be known as Amusnet Interactive after the online gaming software developer rebranded.

EGT Interactive will now be known as Amusnet Interactive after the online gaming software developer rebranded.

EGT Interactive will now be known as Amusnet Interactive after the online gaming software developer rebranded. 

Explaining the reasoning for the new name, Asmunet stated the rebrand was to aid “drive further growth” and “embrace new opportunities” and to “stay one step ahead” by evolving to a new name to “better reflect its core offering and company values”.

Ivo Georgiev, Managing Director, stated: “EGT Interactive has grown immensely in terms of products, partner operators, and markets. We now have more than 200 games and work with over 750 operators in 20-plus markets.

“Our new Amusnet Interactive brand is a significant milestone in our development. This is the most effective way to communicate our business growth and values.”

“Our partners are fully on board with our new brand, supporting our positioning and backing our drive for yet more innovation and desire to deliver new exciting games. It’s an exciting time for us in one of the world’s most vibrant sectors.”

Moreover, alongside the rebrand, Amusnet Interactive will move to “larger, hi-tech” office premises in Sofia, as it looks to boost its design and development capabilities.

Amusnet Interactive retains its tagline “We Make People Play”, reflecting its core business values. New games and product verticals are in the pipeline as Amusnet Interactive looks to grow further presence in all gaming channels in the industry.

Author: Ava Harvey