Estelarbet adds bingo vertical to Pragmatic Play alliance

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Pragmatic Play has added further firepower to an ongoing partnership with Latin American operator Estelarbet, as the content provider aims to make further strides across a region that forms a consistent target for the group.

This will see Estelarbet add the supplier’s bingo vertical, after previously welcoming Pragmatic Play’s slots, live casino and virtual sports products upon inking an initial commercial tie-up in April 2021.

Sebastián Salazar, CMO at Estelarbet, stated: “We are always looking to enhance our customers’ experience at Estelarbet and working with Pragmatic Play has allowed us to bring great content to players.

“We are excited to be growing the number of verticals and titles we will have on offer through this flourishing relationship, and look forward to seeing how these new bingo products are received by our players”

Under the terms of the agreement, the operator’s players will gain access to Pragmatic Play’s customisable bingo titles and variants such as Bingo Blast, The Jackpot Room and Sweet Bonanza Bingo. 

“We are pleased to be expanding upon our initial agreement with Estelarbet, over the past year our current deal has seen impressive engagement from their customers,” commented Victor Arias, Vice President of Latin American Operations at Pragmatic Play.

“Extending this partnership will see us delivering our fan favourite bingo games in addition to the three verticals we currently supply the operator, this seems like a natural progression of our agreement.”

Author: Ava Harvey