Gaming Arts enters exclusive five-year Gamesys deal

Gaming Arts enters exclusive five-year Gamesys deal

Gaming Arts has heaped praise on what the gaming tech provider calls a “truly defining moment” for the group, after striking an alliance with Gamesys.

The five year exclusive content agreement with the firm, which forms a part of Bally’s Corporation, will provide Gamesys with access to the full Gaming Arts library of titles for deployment into online, real money gaming worldwide.

Mike Dreitzer, CEO of Gaming Arts commented: “This is a truly defining moment for Gaming Arts. As one of our first forays into online gaming, we couldn’t be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real money global gaming markets everywhere. 

“Gamesys/Bally is a proven, world class provider of online games. The fact that they are partnering with us in this exclusive way, and have committed to feature our games within their global portfolio, represents a very exciting opportunity to introduce Gaming Arts content to an entirely new segment.

“This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omnichannel strategy to deliver the best of breed games in the online space as well as land-based casino formats.”

The agreement will see the two collaborate in a bid to identify, convert and deliver titles from Gaming Arts library of casino slot games to all online gaming markets in which Gamesys operates around the world.  The deal also calls for Gaming Arts to develop new games for Gamesys.

David Colvin, Chair and Founder of Gaming Arts, concluded: “Gaming Arts is very pleased with this new partnership. This partnership with Gamesys/Bally is a big step forward for us on so many levels.  We look forward to working together in the exciting days ahead.”  

In October 2021, Bally’s completed its $2bn acquisition of Gamesys Group, following the receipt of all necessary regulatory requirements and shareholder approvals.

Nick Wright, SVP Business Development, Interactive at Bally Corporation, noted: “Bally is delighted to partner with Gaming Arts and to have exclusive access to their popular and proven game portfolio for use in online gaming. We look forward to expanding our relationship with Gaming Arts across multiple channels.”

Author: Ava Harvey