Gaming1 has strengthened its US footing after the company launched Betly.com in Arkansas, which will see the debut of its virtual sportsbook on Southland Casino Racing’s online platform.
The regional launch, an extension of a previous collaboration between Gaming1 and Delaware North, will allow bettors from anywhere across the state to participate in sports betting, as the brand will be available on Southland Casino Racing’s online website and through iOS and Android apps.
“We’re excited to have launched in one of the most important markets for our partner, Delaware North,” explained Victor Araneda, Chief Business Development Officer at Gaming1.
“It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time.
“We look forward to continuing this momentum in our professional relationship with future initiatives that will see Gaming1 further enhance its foothold in the North American market.”
In 2021, both Gaming1 and Delaware North joined forces to establish Gamewise, a turnkey digital gaming solutions provider to operators in North America.
Delaware North was able to develop the Betly brand for Arkansas through Gamewise, which uses Gaming1’s omnichannel and proprietary sports betting technology.
Luisa Woods, Delaware North Vice President, added: “Thanks to the strong relationship we have forged with Gaming1 via our Gamewise joint venture, we’re providing Southland patrons and Arkansas locals with the opportunity to enjoy sports betting at their fingertips.”
“Adding the Betly online sportsbook to our gaming options lets us bring the excitement of sports betting to our patrons wherever they are and enhances the value of our successful retail sports book,” concluded Dave Wolf, General Manager at Southland Casino Racing. “This is great news for both existing and future guests right across the great state of Arkansas.”