GAN has teamed up with North American freeplay sports game provider Chalkline to integrate its BettorGames platform.
Available to all of GAN’s existing clients, the turnkey solution delivers freeplay games around sporting events that drive player engagement and conversions to both loyalty and sportsbook.
Furthermore, GAN will deliver Chalkline games in a fully integrated experience for clients and players.
Daniel Kustelski, CEO of Chalkline, stated: “We’re thrilled to enter this partnership with GAN. GAN is one of the most well-known and respected brands in the industry, and this fits perfectly into a rapidly evolving gaming landscape for casinos and their patrons.
“Players love big sporting events, casinos see more and more footfall during these events, and freeplay games build loyalty while delivering an engaging fan experience.”
Following the deal, GAN’s retail casino operator clients now have what the group calls a “simple, additional product” to acquire future sports gamblers online today, at a lower marketing cost than the expected cost tomorrow, once the real-money regulated sports betting market commences.
Additionally, all games are backed by the company’s proprietary BettorBI, which delivers automated engagement around personalisation and localisation data points.
Joann Pierce, VP of Sales & Operations for GAN, noted: “The addition of live odds freeplay sports games is a further step forward for our industry-leading product offering. It offers sports bettors in any state the ability to participate in their favourite sporting events with the added benefit of full integration with a rewards program.
“Chalkline’s experience and roots in customer acquisition for casinos and sportsbooks make this partnership optimal for our clients.”