GAN powers PlayEagle’s Michigan digital debut

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GAN has secured its fourth client within the state of Michigan after the Saginaw Chippewa Indian Tribe teamed-up with the group for the launch of igaming and online sports betting, under the PlayEagle brand.

Under the terms of the agreement, GAN has deployed its GameStack software platform onto the tribe’s technical infrastructure deployed on-property at its Soaring Eagle Casino & Resort.

In addition to collaborating on the design and development of the front-end web application, GAN will also make its iBridge Framework available, which will look to optimally monetise the venue’s database and leverage its on-property retail loyalty program later this year. 

Furthermore, the deal will also be expanded to include fully managed marketing by GAN via the company’s marketing services team specialists, which look to drive online user acquisition and player retention in collaboration with on-property retail marketing and player development teams.

Melinda Coffin, Chief Executive Officer of Soaring Eagle, explained: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the state of Michigan to support our igaming and online sports betting now operational on PlayEagle.com. 

“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players, and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”

Soaring Eagle Casino & Resort is a 210,000 square-foot gaming facility that offers thousands of slot machines and a variety of floor games in the Midwest.

The facility becomes GAN’s fourth alliance in the state of Michigan, tenth for real money online gambling technology in the US and, inclusive of simulated gaming, ninth Native American tribal gaming operator client.

Dermot Smurfit, President & CEO of GAN, added: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online. 

“This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for tribal operators. Our highly optimised technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-state igaming markets such as Pennsylvania and New Jersey. 

“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market.”

Author: Ava Harvey