HeadsUp enters several US states and Ontario via Enteractive deal

Lottery.com has chosen analytics provider Intelitics to power its affiliate programme LotteryLink to aid its growth across US markets. 

HeadsUp Entertainment has linked up with Enteractive Media as the firm launches multiple revenue platforms in six US states and Ontario.

HeadsUp Entertainment has linked up with Enteractive Media as the firm launches multiple revenue platforms in six US states and Ontario. 

As part of the partnership with the Canadian sports entertainment company, the duo have confirmed a series of affiliate agreements, the first with Casino Affiliate Partners, which is said to allow its core sports handicapping and information service to monetise their viewership base in the aforementioned regulated markets. 

Moreover, HeadsUp noted that the agreement allows the GameChangerz brand to market and drive traffic as a sub licensed and approved operator in the six US states and Ontario, with brands such as DraftKings, FanDuel and PointsBet.

The partnership is expected to have over 60 affiliate revenue deals in place throughout North America.

HeadsUp lauded the approval to offer regulated igaming and sports betting across North America as a “big step forward” as it is said to “set the stage” for substantial revenues in the white market jurisdictions.

In addition to the GameChangerz Sports Information service, negotiations are underway to nest the customer acquisition content in both US and Canadian sports networks, as well as working towards launching a daily 30 minute television show in the Ontario market for the start of the NCAAF College Football and NFL seasons.  

The partnership has launched daily content on its website, Facebook, Instagram, Twitter and has just launched a subscription service through Patreon and Discord.

Author: Ava Harvey