Kalamba Games and GiG sign BullsEye integration deal

Kalamba Games and GiG sign BullsEye integration deal

Kalamba Games has formed a content alliance with Gaming Innovation Group’s platform that will see the integration of its full suite of content.

Under the terms of the deal, GiG’s operator partners will gain access to Kalamba’s portfolio of over 50 titles including Blazing Bull 2, Ducks Till Dawn, Caribbean Anne 2 and Holmes: Reel Detective, as well as the supplier’s series of Joker games and recent launches.

Additionally, Kalamba’s catalogue of engagement and promotional tools will also become available through a direct integration with its BullsEye RGS. 

“Shaking hands with another major player in GiG is a reflection of the strides we’ve made as a company in recent years,” remarked Andrew Crosby, Chief Commercial Officer at Kalamba Games.

“This level of commercial activity is exactly where we’ve always had our sights set and it’s allowing us to spread our content message even further. We’re delighted with the potential the partnership offers us.”

As Kalamba continues to strengthen its standing in the sector across key regulated markets, the agreement marks the latest in a string of commercial developments made by the studio, which is currently certified or licensed in MGA, Italy, Portugal, Spain and Sweden with a growing number of operators.

Martin Collins, Director of Sales and Business Development at GiG, added: “With Kalamba’s games being among the most well-received in the industry, this is exactly the type of content we strive to provide on our platform. It helps us, as a company, to drive new business growth and so of course we’re looking forward to seeing its impact.”

Author: Ava Harvey