Maple Leaf Sports & Entertainment has named PointsBet Canada as an official sports betting partner of its wave of sporting franchises in a multi-year deal.
MLSE is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League) and Toronto FC II (United Soccer League).
“This is a historic deal for PointsBet Canada,” noted Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “
“You rarely get the opportunity to partner with an organisation that spans across all four professional leagues through the Toronto Maple Leafs and Toronto Raptors, Toronto FC and the Toronto Argonauts, and offers year-round entertainment within the sports market in Canada. We are thrilled to be partnering with MLSE on this innovative and exciting relationship.”
This follows the online casino and sports wagering operator officially entering Ontario’s newly regulaged digital gambling ecosystem earlier this month, with the group stating that it accepted its first bet within 50 seconds.
“We happily welcome PointsBet Canada as a partner of the Maple Leafs, Raptors, TFC and Argos as they enter the Ontario market with a well-established reputation in the sports betting industry,” said Jordan Vader, Senior Vice President of Global Partnerships at MLSE.
“We look forward to utilising our partnership to provide 19+ fans of our teams with new and different ways of interacting and engaging with the sports they love with a trusted operator in PointsBet that prioritises responsible gaming.”
Nic Sulsky, Chief Commercial Officer for PointsBet Canada, added: “MLSE’s franchises are some of our country’s most iconic teams. We are excited to partner with an organisation where winning and delivering championships is part of their DNA and resonates with fans across Ontario and Canada.”