NorthStar hopes Bet launch will inspire ‘home pride’ with customers

Canadian company NorthStar Gaming has launched its new online casino and sportsbook platform based in Ontario.

Canadian company NorthStar Gaming has launched its new online casino and sportsbook platform based in Ontario.

NorthStar Gaming has launched its online casino and sportsbook platform based in Ontario, which will hopes will “inspire a sense of home team pride”.

Called NorthStar Bet, the new site is a custom-built gaming platform that features a sportsbook and online casino that includes live dealer blackjack, roulette, baccarat, and various jackpot virtual slot machines. 

Michael Moskowitz, Chief Executive Officer and a Founding Partner, NorthStar Gaming, noted: “NorthStar Bets was designed and built for Ontarians and as an Ontario-based company, we’re excited to launch in our home province. 

“We hope to inspire a sense of home team pride amongst our customers as they discover and engage with our platform and NorthStar Bets content. We’re confident Ontarians will enjoy the unmatched user experience that NorthStar Bets’ immersive betting and gaming platform provides.”

NorthStar Gaming noted that its new online service will put consumers “at the centre” of its experience and will provide players with access to data, insights and analysis to aid them in their choices. 

NorthStar Gaming entered into an omnichannel advertising and marketing services arrangement with Torstar Corporation allowing NorthStar Bets users and readers of thestar.com access to real-time sports betting and wagering content created by the NorthStar Bets content team at thestar.com. 

Moskowitz added: “NorthStar Gaming is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to our partnerships and agreements with leading media companies. This is a unique position for our brand and something we expect will resonate with consumers.” 

Author: Ava Harvey