PlayStar adds Pariplay ahead of imminent New Jersey launch

PlayStar adds Pariplay ahead of imminent New Jersey launch

Pariplay has added further depth to its burgeoning North American igaming footprint, after the Aspire Global aggregator and content provider teamed-up with PlayStar ahead of its launch in the Garden State.

In addition to gaining access to an array of content via the supplier’s Fusion platform, this alliance will also see Pariplay’s in-house development studio, Wizard Games, provide its content to PlayStar customers, including titles such as Dragons of the North, Rumble Rhino Megaways and Wildwood Buffalo.

The online casino brand, which last month welcomed Jon Bowden as CMO in a move that it asserted will “prove vital in our mission to disrupt the US market,” is also looking to gain entry to Michigan, West Virginia and Indiana in the near future.

Adam Noble, Chief Business Development Officer at PlayStar, noted: “Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention.

“As we continue forging partnerships with some of the industry’s best known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”

Pariplay’s Fusion aggregation platform features thousands of titles from a multitude of game developers, as well as a suite of back-office conversion and retention tools that are designed to enhance player value.

“We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar,” stated Andrew Maclean, VP of Sales at Pariplay.

“The company’s’ exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”

Author: Ava Harvey