Smartico.ai will support the Winpot’s marketing strategy, CRM automation and gamification of its retail and digital businesses after the two signed a new partnership agreement.
The deal came about after Wiztech, the parent company of Winpot.mx, set out plans to fully digitise its operations.
“Being able to help our new partner to gamify our casino business with a unique and technically advanced platform such as that provided by Smartico.ai, gives us peace of mind and a fresh reason to celebrate,” commented Antonio Haua, CEO of Winpot.
“This collaboration makes perfect sense for our business and more importantly, delivering the best user experience for our loyal customers needs and we cannot wait to deliver.”
Smartico.ai will also support the casino operator to organise both sport and casino tournaments, among other marketing activities.
Yuval Mechoullam, Chief Business Development Officer of Smartico.ai, added: “Our approach to gamification and loyalty is revolutionary and the effectiveness of our tools has proven highly beneficial for our devoted customers, and we are certain that Wiztech’s success will also be ensured.
“We are honoured to collaborate with them on this project and will use the full power of our software to help them achieve exceptional results”