Stake.com has signed an agreement with Premier League team Everton Football Club to become the club’s main sponsor.
As part of the deal, said to be its highest ever value front-of-shirt sponsorship in the club’s history, Stake.com will replace Cazoo with the brand to feature on front of the men’s and women’s shirts.
Akhil Sarin, Head of Acquisition for Stake.com, stated: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over.
“Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium.
“We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”
The new club-record agreement follows an expansion of Everton’s commercial team and a focus on delivering an uplift in revenue across all of the club’s commercial assets.
Established in 2017, Stake.com’s link-up with Everton continues the online casino brand’s expansion into the sporting world, which has seen it unveiled as the UFC’s Official Betting Partner in Latin America, Asia and Brazil.
Furthermore, the company has also signed ambassadorial deals with rapper and actor Drake, UFC Champion Israel Adesanya and Jose Aldo, as well as ex-Manchester City striker Sergio Aguero.
Professor Denise Barrett-Baxendale, Chief Executive at Everton, added: “Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey.
“My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.
“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”