Symplify bolsters CRM solution for US land-based casinos

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Symplify is primed to pull back the curtain on a slate of fresh introductions following an analysis of current market demands to accelerate growth within the North American market.

This extension, which represents an enhanced service for the region’s land-based casino sector, will be showcased at this week’s SBC Summit North America that is taking place between July 12-24, 2022. 

As a starting point, Symplify is looking to capitalise on a “rapidly transforming” ecosystem that represents a “hybrid of digital and physical presence”.

The firm’s geolocational campaign and customer journey starters look to “harness this paradigm” by offering partners the ability to open dialogue with customers using physical location as a catalyst for messaging.

Geolocation starter enables brick and mortar casinos to launch digital marketing journeys for customers who are physically in the venue in a bid to foster a seamless transition from physical to digital communication in real time. 

“As is so frequently the case with gaming, with a new market comes new opportunities and challenges,” noted Robert Kimber, Symplify CEO.

“The enormity of the US market and the potential of ‘hybrid’ marketing communication is incredibly exciting. 

“Our new solutions provide our partners with even more scope to engage as the best possible moment with highly personalised messaging.”

Furthermore, Symplify’s AI engagement optimizer looks to enable engagement with customers at physical premises using locational data, which, when combined with point of sale data, will aim to equip venues with upselling in a real world setting.

Author: Ava Harvey