Toronto Blue Jays strike ten-year deal with theScore

Toronto Blue Jays

Toronto Blue Jays

theScore Bet and the Toronto Blue Jays have disclosed a ten-year exclusive partnership that designates the former as an official gaming partner of the franchise.

Lauded as “landmark deal” and “historic partnership,” the alliance represents the Blue Jays’ first gaming partner and theScore Bet’s maiden professional team sponsorship.

The agreement will see the Penn National Gaming subsidiary gain exclusive national marketing rights that extend across all gaming categories, including sports betting, casino, online casino, and fantasy sports. 

Furthermore, the pair also plan to create a branded flagship sports bar and restaurant at Rogers Centre that will serve as an entertainment hub and destination for fans.

“The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game,” stated Mark Shapiro, President & CEO of Toronto Blue Jays. 

“We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide.”

The partnership will deliver exclusive in-stadium and digital offerings to Blue Jays fans and theScore Bet users through various sponsorship elements, including two seating sections on the baselines, in-stadium branding, in-game features, a host of team-related experiences, and names theScore Bet as the presenting partner of the Jays Care 50/50 program.

“theScore Bet is proudly Canadian and we are thrilled to make Canada’s baseball team our long-term partner,” said John Levy, CEO, theScore Bet. 

“This is a foundational partnership with a team and organisation that is deeply embedded in our country’s sports culture. Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms. 

“With our combined loyal audiences and brand affinity in Ontario, we believe this deal will establish a new standard for team and gaming operator relationships as we pioneer innovative ways to experience and interact with the game.”

Adding: “We look forward to working with Mark, the partnerships team and the entire Blue Jays organisation on what we know will be a mutually rewarding and successful partnership for many years to come.”

Author: Ava Harvey