Playson has detailed the latest stage of its European expansion after the igaming supplier disclosed a partnership with Italian online gaming studio and content aggregator Tuko Productions.
The former says that teaming with a group that operates solely across the Italian region provides a key opportunity to cement a position within the market.
“We’re glad to have Playson on board – integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus,” commented Vincenzo Tancredi, Sales Director at Tuko Productions.
“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”
Under the terms of the agreement, Tuko’s THS content aggregation platform will gain Playson’s collection of games, including recent releases Burning Fortunator, Solar Queen Megaways and Joker’s Coins: Hold and Win.
Simona Lanzoni, Business Development Manager at Playson, said: “We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.
“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”
Last month, Playson unveiled a “fresh” brand identity including a revised modern logo in a bid to reflect ambitions for further global expansion.
Including a sharper red tone to illustrate its “more aggressive aspirations” to provide entertainment and “satisfaction” with its content, the new logo is said to be inspired by “the strong desire from players to hit the play button” across its games offering.