US Integrity strengthens North American foothold

Copyright: rakchai / 123RF Stock Photo

Copyright: rakchai / 123RF Stock Photo

US Integrity has documented what it dubs a “comprehensive partnership,” that will see the group deliver its solutions to the recently launched PointsBet brand in Canada.

Representing the maiden USI client that boasts operations outside of the regulated US market, the alliance comes off the back of the online casino and sports betting operator expanding into the province of Ontario upon market launch earlier this month. 

This will see the group continue to provide integrity monitoring services to PointsBet Canada via its proprietary dashboard. USI conducts analysis across dozens of data sets to identify irregular contest-level, officiating & wagering patterns.

“US Integrity was proud to partner with PointsBet Canada and assist ahead of and during their launch into the brand-new Canadian regulated sports wagering market,” says Matthew Holt, USI’s CEO & co-founder. 

“USI’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are proud to continue working with the exceptional team at PointsBet Canada. 

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

Ontario debuted its regulated digital ecosystem on April 4, enabling players across the region to play internet casino games and place sports bets on sites offered by operators that are fully registered and approved.

PointsBet Canada, which debuted on launch day, has subsequently struck an agreement with Maple Leaf Sports & Entertainment as an official sports betting partner of its wave of sporting franchises in a multi-year deal.

MLSE is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League) and Toronto FC II (United Soccer League).

Author: Ava Harvey